B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
How Short-Form Video Is Changing SEO Content Writing (And What To Do About It)
Short-form video is reshaping SEO content strategy. Learn how video improves engagement, supports search rankings, and how to integrate short-form video into your website content to drive more traffic and conversions.
5 Marketing & Digital Trends Shaping the Week of March 9, 2026
The marketing landscape is evolving fast. This week’s top trends highlight how AI search, conversational advertising, creator marketing, and automation are changing how brands attract and convert customers in 2026.
Local SEO for Small Business: The Complete 2026 Playbook
This 2026 local SEO playbook shows small business owners how to rank higher on Google, optimize their Google Business Profile, build reviews, and turn local searches into real revenue.
5 Marketing & Digital Trends Shaping the Week of March 2, 2026
The biggest marketing, digital, and social media trends shaping the week of March 2, 2026. See what’s changing in AI, search, video, and platform strategy and what it means for your growth.
10 Digital Marketing Mistakes Small Businesses Make That Kill Growth
Bernie Fussenegger breaks down the 10 most costly digital marketing mistakes small businesses make and the practical fixes that actually drive growth.
Top 5 Trending Marketing, Digital & Social Topics — Week of February 23, 2026
This week's top marketing and digital trends cover Generative Engine Optimization, algorithm shifts, first-party data ROI, YouTube's rise in AI search, and what's changing in the creator economy.
The Ultimate Guide to Social Media Marketing for Businesses in 2026
Social media marketing for business looks different in 2026. Platforms now function as search engines, AI influences discovery, and social commerce drives real revenue. This guide breaks down what works, how to measure ROI, and how to build a strategy that produces actual business growth.
SEO Is Not Dead. It is no longer just the first touchpoint.
Is SEO dead? Not even close. Search behavior is changing as AI summaries and zero click results reshape discovery. This article breaks down how SEO is evolving, what generative search optimization means, and how to measure real influence beyond traffic.
Why Your Content Is Visible but Not Driving Revenue (And How to Fix It)
Many brands are publishing more content than ever, yet revenue impact feels unclear. This guide explains why visibility is no longer enough and how to fix the gap between traffic and business results.
Top Marketing & Digital Trends: Week of February 16, 2026
Explore the biggest marketing and digital trends shaping the week of February 16, 2026. From AI-powered SEO and Generative Engine Optimization to social search behavior and short-form video dominance, this breakdown highlights what brands need to know to stay competitive and visible in 2026.
Why Most Brands Are Optimizing for AI Wrong (And How to Fix It Before You're Left Behind)
After 18 months analyzing AI search, I've seen brands make the same costly mistakes. Here's what actually works for AI optimization and why SEO failed.
Creating Content That Converts in the Age of AI Search
Discover how to create content that converts in a world shaped by AI search, Google AI Overviews, and zero click results, without chasing traffic alone.
Trending Marketing, Digital and Social Topics for the Week of February 9
A breakdown of the most important marketing, digital, and social media trends for the week of February 9, including AI driven ads, retail media, TikTok discovery, and influencer marketing shifts.
Kentucky Derby Season in Louisville: Why It Is More Than Just a Race
Kentucky Derby season is more than a race. Learn how Louisville celebrates two full weeks of events, traditions, Oaks Day, and Derby culture from a local perspective.
Why SEO Is Still Alive and Evolving in the Age of AI: Search EVERYWHERE Optimization Explained
SEO isn’t dead—it’s evolving. Learn how to optimize your content for AI Overviews, answer engines, and generative search while keeping core SEO principles intact.
Top Marketing, Digital & Social Media Trends for the Week of February 2, 2026
A breakdown of the most important marketing, digital, and social media trends for the week of February 2, 2026, with insights, takeaways, and FAQs for modern marketers.
Organic Social Isn't Working Like It Used To. Here's What's Actually Going On
Organic social reach is down, algorithms keep changing, and brands are feeling the pressure. Here’s what’s really happening and how to adapt.
Lifecycle & Retention Marketing: Build Smarter Growth in 2026 and Beyond
Discover how leading brands are scaling with lifecycle and retention marketing. Get practical tactics, automation tips, and key metrics to drive loyalty and growth.
Top Marketing, Digital and Social Media Trends for the Week of January 26, 2026
A breakdown of the biggest marketing, digital, and social media trends shaping 2026, from YouTube’s shift into TV ads to social commerce, TikTok storytelling, and AI advertising.
Thunder Over Louisville: The Ultimate Local’s Guide to Louisville’s Biggest Boom
Discover everything you need to know about Thunder Over Louisville 2026—from best places to watch and where to stay to local experiences and Bourbon tours.