B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
10 Things to Do in Louisville This Summer
Louisville summers are packed with things to do. Whether you are visiting or you live here, these 10 experiences cover the best food, festivals, bourbon, outdoor adventures, and sports the city has to offer.
What Competitor Reviews Are Really Telling You
Most businesses skim competitor reviews and move on. The ones pulling ahead are reading them as a content roadmap. Here's how to turn low-star complaints into your best marketing.
5 Marketing & Digital Trends: Week of May 11, 2026
Google updated AI Mode and AI Overviews, TikTok launched a global commerce push, Meta opened AI ad automation to all advertisers, LinkedIn passed YouTube for B2B video, and brand trust is now a measurable growth signal. Five trends shaping marketing the week of May 11, 2026.
LLMs for B2B and B2C: Strategies That Win in 2026
Large language models aren't just a tech trend, they're changing how businesses market, sell, and serve customers. This guide breaks down how LLMs work differently for B2B vs. B2C, which models are leading in 2026, and what you need to do right now to stay visible and competitive.
5 Marketing & Digital Trends: Week of May 4, 2026
Google AI Mode is rewriting SEO. Meta just passed Google in ad revenue. Creator marketing hit $44 billion. Here are the five trends that matter most this week.
How to Get More Local Customers With Google Business Profile + SEO
Learn how to optimize your Google Business Profile, rank on Google Maps, and win more local customers with proven local SEO steps built for small business. Five steps, real results.
Marketing & Digital Trends: April 27, 2026
The top marketing and digital trends for the week of April 27, 2026 -- covering creator advertising, Meta's Andromeda AI system, short-form vertical video, TikTok Shop commerce growth, and agentic AI entering live advertising infrastructure at production scale.
Micro-Community Marketing That Beats Ad Spend
Micro-community marketing is outperforming traditional ad campaigns by building trust at scale through small, highly engaged groups. This guide breaks down how to create, grow, and measure a community-driven strategy that delivers real business results in 2026.
Marketing Trends: April 20, 2026
The top marketing trends for April 20, 2026 show how AI search, LinkedIn content, ChatGPT, user-generated content, and Threads are changing how brands get found and drive conversions.
Kentucky Derby 2026 Louisville Visitor Guide
Everything you need to plan your Kentucky Derby 2026 trip to Louisville. From Oaks Day and Derby Day tips to restaurants, bourbon stops, and local insights that make the experience better.
Content Strategy That Turns Traffic Into Customers
Most content strategies chase traffic and miss revenue. This guide shows how to create content that attracts the right audience, builds trust, and drives real customer growth.
5 Marketing & Digital Trends: Week of April 13, 2026
This week’s marketing trends highlight major shifts in AI search, Reddit’s growing influence, Meta automation, creator performance, and TikTok-driven buying behavior.
How to Get Your Brand Recommended by AI, Not Just Ranked on Google
A practical guide to getting your brand recommended in AI search by building authority, structuring content, and showing up across key platforms.
5 Marketing & Digital Trends: Week of April 6, 2026
Explore the biggest marketing, digital, and social trends shaping April 2026. Learn how AI search, automation, creator marketing, and first party data are impacting visibility, traffic, and performance.
What Is AI SEO and Why Your Business Can't Afford to Ignore It in 2026
AI SEO is changing how content gets found. This guide breaks down what it is, why it matters now, and how to build a strategy that improves visibility across search and answer-driven platforms.
5 Marketing & Digital Trends Shaping the Week of March 30, 2026
AI is reshaping search, paid media is evolving, and content is being judged faster than ever. These are the trends driving visibility and performance right now.
AI Personalization Marketing: How to Scale It in 2026
Most businesses know they should personalize their marketing. Few do it at scale. This guide shows you how to use AI personalization marketing to deliver the right message to the right person automatically — and what tools, strategies, and mistakes to know before you start.
Marketing Trends: Week of March 23, 2026
This week’s marketing trends highlight a shift toward AI-driven advertising, evolving content discovery, and the growing impact of niche communities and experiential strategies.
How to Lower Your Cost Per Lead Without Cutting Your Marketing Budget
Cost per lead is rising across paid channels, but increasing your budget is not the answer. This guide breaks down eight proven tactics to reduce CPL by improving targeting, landing page conversion rates, ad creative performance, and lead scoring accuracy.
5 Marketing & Digital Trends Shaping the Week of March 16, 2026
Discover the five biggest marketing, digital, and social media trends shaping the week of March 16, 2026. Learn how AI search, LinkedIn authority, and emerging AI advertising are changing how brands build visibility online.