B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
5 Marketing Trends: Week of September 14, 2026
ChatGPT changed how it picks sources, Meta settled teen claims for 18B, Reddit opened AI Max ads to all, LinkedIn reranked comments, and TikTok signed Disney. Here is what each one means for your business.
Louisville Office Canvas Prints: Original Local Photography
Stock art fills a wall but says nothing about the business behind it. Here is what original Louisville photography communicates in a professional space, and how to choose subject, size, and placement for offices, lobbies, and conference rooms.
5 Content Marketing Mistakes Small Businesses Make
The same five content marketing mistakes show up across every industry and city. Here is what each one costs you in rankings, AI citations, and customers, and how to fix it.
Marketing Trends September 2026: AI Max, Meta & Gemini
Four platform changes hit in the first week of September and most small businesses missed all of them. Google migrated Search campaigns to AI Max automatically, Meta removed placement exclusions, Assistant became Gemini, and new research showed an 86% drop in ChatGPT citing Reddit. Here is the plain-language breakdown and what to do this week.
Is SEO Dead in 2026? Honest Answer for Small Business
Every year someone declares SEO is dead. Every year they are wrong in the specific way they mean it and right in a way they did not intend. Here is the honest 2026 version from someone who tracks the actual data on what is working and what stopped working.
5 Marketing Trends: Week of September 7, 2026
Five marketing moves for the week of September 7: two AI search shifts, an ad deadline, a feed sunset, and holiday shoppers turning to AI.
How AI Search Changes B2B Vendor Discovery in 2026
G2's 2026 Answer Economy report confirmed what a lot of B2B small businesses are already feeling: the vendor discovery process has changed. Buyers are asking AI tools for recommendations before they ever search Google or ask a colleague. Here is what that shift looks like in practice and what a small business does about it.
Brand Strategy for Louisville Small Businesses
Most brand strategy conversations in Louisville are really logo conversations. Or tagline conversations. Or color palette conversations. Brand strategy is something more specific and more useful than any of those. Here is the version that actually moves the needle for a Louisville small business.
What the G2 Answer Economy Means for Small Business
G2's 2026 Answer Economy report is the most significant B2B buyer research published this year. Nobody wrote the small business version of what it means. Here it is.
5 Marketing Trends: Week of August 31, 2026
The five marketing trends small business owners need for the week of August 31, 2026, with what changed and exactly what to do about each one.
Kentucky Bourbon Trail Canvas Prints | Original Photos
Fine Art America has 539 Kentucky Bourbon Trail canvas prints. None tell you who took the photo or where on the trail it was shot. This one does. Bernie drove the trail and photographed it. Here's what's in the collection and why it's different.
How to Get Cited in Google AI Overviews in 2026
This site ranks #1 on Google for "how does geo work" with 774 impressions and zero clicks over seven weeks. That is not a failure. That is a Google AI Overview doing exactly what it is built to do. Here is what that looks like from the inside, and what it means for your content.
Email Marketing Strategy for Louisville Small Businesses
Having a list and having a list strategy are different things. Most Louisville small businesses have one without the other. They collect emails at point of sale or through a signup form and then send occasional newsletters that go to the wrong people with the wrong message at the wrong time. Here is the Louisville-specific version of how to build and use a list correctly.
Marketing Trends Aug 24: Local AI, Google Ads & Reddit
The AI shift is going local this week. Google Ads absorbs Local Services Ads, Yelp booking lands inside ChatGPT, Reddit still rules AI answers, and posting less can grow your brand. Five moves for busy owners.
Louisville Business AI Search Visibility: What to Fix
Louisville has a specific AI search visibility problem. The businesses showing up when someone asks ChatGPT for a recommendation in Louisville are not always the ones with the best reputations or the longest track records. They are the ones who got the signals right. Here is what those signals are and what a Louisville business does to build them.
Why You Show Up in Google But Not ChatGPT
The most common thing I hear from small business owners paying attention to AI search: I show up fine on Google, but ChatGPT does not know I exist. Here is the specific reason that happens and what the fix actually looks like.
GEO for B2B Small Businesses: AI Search Vendor Discovery
B2B GEO is different from consumer GEO in specific ways. The signals that get a Louisville restaurant recommended in ChatGPT are not the same signals that get a B2B marketing consultant recommended when a procurement manager asks AI for vendor options. Here is the B2B version.
Marketing Trends Aug 17, 2026: AI Search & Social
The 5 marketing trends for the week of August 17, 2026: Search Console social tracking, Yelp in ChatGPT, ChatGPT ads, Meta WhatsApp selling, and authentic video.
UK Wildcats & Louisville Cardinals Canvas Prints
Been finding mass-produced merch and stock listings? B2The7 offers original UK and U of L photography on canvas by a Louisville photographer, sold direct.
How AI Search Changes Customer Acquisition for SMBs
Most articles about AI search talk about visibility and rankings. This one talks about customers. Specifically, what a small business is losing in actual leads and revenue when AI tools do not include them in a generated answer, and what the path looks like to fix that.