B2The7 News & Blog

Marketing Insights & Trends

The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.

Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.

Canvas Prints, Photography, Original Photography, Local Photography Bernie Fussenegger - B2the7 Canvas Prints, Photography, Original Photography, Local Photography Bernie Fussenegger - B2the7

Louisville Office Canvas Prints: Original Local Photography

Stock art fills a wall but says nothing about the business behind it. Here is what original Louisville photography communicates in a professional space, and how to choose subject, size, and placement for offices, lobbies, and conference rooms.

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Marketing Trends, Meta, Google, AI Search Bernie Fussenegger - B2the7 Marketing Trends, Meta, Google, AI Search Bernie Fussenegger - B2the7

Marketing Trends September 2026: AI Max, Meta & Gemini

Four platform changes hit in the first week of September and most small businesses missed all of them. Google migrated Search campaigns to AI Max automatically, Meta removed placement exclusions, Assistant became Gemini, and new research showed an 86% drop in ChatGPT citing Reddit. Here is the plain-language breakdown and what to do this week.

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Small Business, SEO, Search Engine Optimization, Google Search Bernie Fussenegger - B2the7 Small Business, SEO, Search Engine Optimization, Google Search Bernie Fussenegger - B2the7

Is SEO Dead in 2026? Honest Answer for Small Business

Every year someone declares SEO is dead. Every year they are wrong in the specific way they mean it and right in a way they did not intend. Here is the honest 2026 version from someone who tracks the actual data on what is working and what stopped working.

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Small Business, B2B, AI Search Bernie Fussenegger - B2the7 Small Business, B2B, AI Search Bernie Fussenegger - B2the7

How AI Search Changes B2B Vendor Discovery in 2026

G2's 2026 Answer Economy report confirmed what a lot of B2B small businesses are already feeling: the vendor discovery process has changed. Buyers are asking AI tools for recommendations before they ever search Google or ask a colleague. Here is what that shift looks like in practice and what a small business does about it.

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Branding, Brand Strategy, Marketing, Small Business Bernie Fussenegger - B2the7 Branding, Brand Strategy, Marketing, Small Business Bernie Fussenegger - B2the7

Brand Strategy for Louisville Small Businesses

Most brand strategy conversations in Louisville are really logo conversations. Or tagline conversations. Or color palette conversations. Brand strategy is something more specific and more useful than any of those. Here is the version that actually moves the needle for a Louisville small business.

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Bourbon, Bourbon Photography, Bourbon Photos, Bourbon Trail Bernie Fussenegger - B2the7 Bourbon, Bourbon Photography, Bourbon Photos, Bourbon Trail Bernie Fussenegger - B2the7

Kentucky Bourbon Trail Canvas Prints | Original Photos

Fine Art America has 539 Kentucky Bourbon Trail canvas prints. None tell you who took the photo or where on the trail it was shot. This one does. Bernie drove the trail and photographed it. Here's what's in the collection and why it's different.

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AI Overviews, AI Search, AISEO, AI Optimization Bernie Fussenegger - B2the7 AI Overviews, AI Search, AISEO, AI Optimization Bernie Fussenegger - B2the7

How to Get Cited in Google AI Overviews in 2026

This site ranks #1 on Google for "how does geo work" with 774 impressions and zero clicks over seven weeks. That is not a failure. That is a Google AI Overview doing exactly what it is built to do. Here is what that looks like from the inside, and what it means for your content.

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Email, Email Marketing, Small Business, Marketing Bernie Fussenegger - B2the7 Email, Email Marketing, Small Business, Marketing Bernie Fussenegger - B2the7

Email Marketing Strategy for Louisville Small Businesses

Having a list and having a list strategy are different things. Most Louisville small businesses have one without the other. They collect emails at point of sale or through a signup form and then send occasional newsletters that go to the wrong people with the wrong message at the wrong time. Here is the Louisville-specific version of how to build and use a list correctly.

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Louisville, Louisville Business, AI Search, AI Search Visibility Bernie Fussenegger - B2the7 Louisville, Louisville Business, AI Search, AI Search Visibility Bernie Fussenegger - B2the7

Louisville Business AI Search Visibility: What to Fix

Louisville has a specific AI search visibility problem. The businesses showing up when someone asks ChatGPT for a recommendation in Louisville are not always the ones with the best reputations or the longest track records. They are the ones who got the signals right. Here is what those signals are and what a Louisville business does to build them.

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Small Business, Generative Engine Optimization, GEO, B2B Bernie Fussenegger - B2the7 Small Business, Generative Engine Optimization, GEO, B2B Bernie Fussenegger - B2the7

GEO for B2B Small Businesses: AI Search Vendor Discovery

B2B GEO is different from consumer GEO in specific ways. The signals that get a Louisville restaurant recommended in ChatGPT are not the same signals that get a B2B marketing consultant recommended when a procurement manager asks AI for vendor options. Here is the B2B version.

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Small Business, AI Search, Customer Acquisition Bernie Fussenegger - B2the7 Small Business, AI Search, Customer Acquisition Bernie Fussenegger - B2the7

How AI Search Changes Customer Acquisition for SMBs

Most articles about AI search talk about visibility and rankings. This one talks about customers. Specifically, what a small business is losing in actual leads and revenue when AI tools do not include them in a generated answer, and what the path looks like to fix that.

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