B2The7 News & Blog
Marketing Insights & Trends
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
Website Content Strategy That Converts: From Copywriting to SEO
Discover how to create high-converting website content using smart SEO content writing and strategic planning. Includes data, examples, and expert FAQs.
Trending Marketing, Digital & Social Topics for the Week of November 10, 2025
This week’s marketing trends spotlight AI ad dominance, human-first creativity, agentic automation, real-world brand activations, and purpose-driven campaigns.
Short‑Form Video & Visual Storytelling: Winning Tactics
Short-form videos dominate digital engagement in 2025. Learn how to build a visual storytelling strategy that scales across platforms and drives conversions.
Trending Marketing, Digital & Social Topics for the Week of November 3, 2025
Explore this week’s biggest shifts in marketing, content, and digital strategy — AI innovation, social-first storytelling, video growth, and Gen Z engagement.
The Real ROI of Quality Blog & Website Content (and How to Earn Visibility in Search & AI Overviews)
Quality blog content still drives demand, rankings, and trust. This guide shows how to structure posts that earn visibility in classic search and AI Overviews, with practical examples, a pre-publish checklist, and B2The7’s approach to strategy, production, and refreshes.
Trending Marketing, Digital & Social Topics for the Week of October 27, 2025
AI innovation meets authenticity in this week’s biggest marketing shifts — GEO, social-first storytelling, and next-gen retail media.
The Intersection of SEO and Social: Why Your Content Needs Both
Integrating SEO with social media isn't optional—it’s essential. Learn why brands must blend both strategies to build stronger, more effective content ecosystems.
Trending Marketing, Digital & Social Topics for the Week of October 20, 2025
Explore this week’s biggest marketing, digital, and social insights — AI-powered creativity, social-first storytelling, new partnerships, and agency disruption.
Why AI Prioritizes YouTube — and How to Optimize Your Videos for AI-Driven Discovery
AI engines heavily favor YouTube videos in search results. Learn why—and how to optimize your YouTube content for better AI discovery and visibility.
Trending Topics for the Week of October 13, 2025
Stay ahead with this week’s biggest marketing insights — AI marketing ROI, experiential pop-ups, authentic storytelling, predictive analytics, and more.
What Is Email Marketing & Why It Still Delivers: Lessons from 15 Years at Papa John’s
Email marketing is more than newsletters. Learn how to build a high-performing strategy with proven campaign types, automation flows, and key metrics.
Trending Topics for the Week of October 6
Explore this week’s top five marketing and digital trends — including AI search, brand-driven storytelling, and evolving martech metrics. Perfect for B2B, B2C, and DTC marketers who want to stay current.
Lifecycle Marketing: Reach, Retain & Reactivate
Discover how to build a high-impact customer lifecycle strategy that drives retention, reactivation, and long-term revenue. Includes tips, tools & real-world examples.
Hook-First Content: Why the First 3 Seconds (or Words) Matter More Than Ever
The first 3 seconds of your video or the first line of your post can make or break engagement. Discover hook-first content strategies that drive results.
Marketing Help for Small Businesses
B2The7 helps Louisville small businesses grow with expert, affordable marketing services including social, email, and local SEO support.
Photography for Storytelling: Building Emotional Connection Through Imagery
Discover how photography can go beyond visuals to tell stories, build trust, and create lasting emotional impact in your brand marketing.
5 Social Media Strategies That Work When You Have No Time or Budget
Struggling with time or budget? Discover 5 proven social media strategies tailored for small businesses that boost reach with minimal effort.
Marketing Audit Guide: Boost ROI with This Proven Checklist
Learn what a marketing audit is, why it matters, and how to execute one using a strategic, data-driven checklist for better marketing performance.
The New SEO Reality: No Clicks, Still Wins
Over 50% of searches now end without a click. Discover how marketers can dominate SERPs, optimize for AI summaries, and build brand visibility in a zero-click world.
SEO vs. GEO: Building for Visibility and Trust in the AI-Driven Search Era
SEO still drives traffic, but GEO—Generative Engine Optimization—builds trust in AI search. Learn how to optimize for both and stay visible everywhere users search.