B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
Marketing Trends Nov 9, 2026: AI Shoppers, Reddit Ads
Shoppers sent by AI assistants are worth 83% more per visit, Google AI Mode now books plumbers, and Reddit is testing search ads. Here are the five marketing trends for the week of November 9, 2026, with what to do about each.
2026 Is the New 2016: What the Trend Means for Your Brand
Bottle flips, grainy photos and Zara Larsson are back. Here is why 2016 nostalgia took over social media and how a small business can join in without faking it.
AI Bubble Scare: What It Means for Your Marketing Budget
A trillion dollars of tech stock value vanished on AI spending fears. Here is what that actually means for the AI marketing tools a small business pays for, minus the panic.
Marketing for Louisville Small Businesses: Where to Start
An honest take on the order marketing should happen in for a Louisville small business, and why spending on ads before fixing the basics quietly wastes budget.
Content Marketing Services for Louisville Businesses
What content marketing services should actually include for a Louisville business, what I build, and how I report on whether any of it is working.
5 Marketing Trends: Week of November 2, 2026
Google admits AI Mode earns less per search, AI Mode sends most product links to Google Shopping, a small test puts AI click-through near 0.9%, holiday ad costs climb and TikTok launches Must Eat. Here is what each means for a small business.
5 Marketing Trends: Week of October 26, 2026
Five marketing trends for the week of October 26, 2026, from Google’s new AI answer links to Meta’s October 30 business terms, and what a small business should do about each.
Viral AI Trends: What’s Actually Worth Your Time
Most viral AI headlines are noise. These are the AI trends that change how customers find you, what you pay, and where sales happen, kept current instead of buried in a dated post.
Content Marketing Mistakes Small Businesses Keep Making
Live boring, common content marketing mistakes I keep finding in small business accounts, why each one quietly costs more than it looks like, and what I would fix first.
5 Marketing Trends: Week of October 19, 2026
Five marketing trends for the week of October 19, 2026: Gemini 4 Argon in AI Mode, Bing’s Topics Portfolio, the new AI Max report, Facebook’s plain language feed controls and how often AI answers cite social media. What each means for a small business.
Trending Topics in Marketing for Small Business
Skip the noise of weekly trend lists. These are the marketing shifts that change how customers find and buy from small businesses, and they are still true a month from now.
Digital Marketing News and Updates for Small Business
One place to check instead of ten blogs. The platform shifts, ad policy changes, and AI updates that actually change how a small business spends money or gets found.
5 Marketing Trends: Week of October 12, 2026
Five marketing trends for the week of October 12, 2026: AI Overviews on most brand searches, Google's warning to fact-check AI content, AI shopping answers that favor big retailers, ChatGPT Ads and Performance Max A/B tests. What each means for a small business.
B2B Marketing Solutions in Louisville, KY: What Works
B2B marketing runs on trust, expertise, and patience. Here is what works for a Louisville company, how to measure a six month sales cycle, and what to ask before you hire anyone.
Viral AI Trends October 2026: What's Worth Your Time
Instagram posts now show up in Google, Meta is testing AI agents, LinkedIn is pushing AI writing, and Reddit keeps winning product research. Here is what actually matters for a small business.
ChatGPT News October 2026: What It Means for Marketing
ChatGPT added virtual try on, pushed ChatGPT Ads into new markets, and brought agents into Slack and Teams. Here is why it is acting more like a store than a search box, and what to check this week.
Social Media Platform News: October 2026 Roundup
Instagram posts now show up in Google, Meta is testing AI agents, LinkedIn is pushing AI writing, and Reddit keeps winning product research. Here is what actually matters for a small business.
5 Marketing Trends: Week of October 5, 2026
Five marketing trends for the week of October 5, 2026, from Google's spam update to Meta's Muse for Small Business, and what a small business should do next.
Paid Social Advertising Louisville: Real Costs | B2The7
Most agency pages won't tell you what paid social costs. This one does. Real ad spend ranges for Louisville small businesses, how I set up a first campaign, and what to ask before you hire anyone.
Small Business Marketing Trends 2026: What Works
Email is quietly beating social, AI has become table stakes, and rising costs mean your marketing has to prove itself. Here is what is worth your time and budget in 2026, and what to skip.