B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
SEO Is Not Dead. It is no longer just the first touchpoint.
Is SEO dead? Not even close. Search behavior is changing as AI summaries and zero click results reshape discovery. This article breaks down how SEO is evolving, what generative search optimization means, and how to measure real influence beyond traffic.
Why Your Content Is Visible but Not Driving Revenue (And How to Fix It)
Many brands are publishing more content than ever, yet revenue impact feels unclear. This guide explains why visibility is no longer enough and how to fix the gap between traffic and business results.
Creating Content That Converts in the Age of AI Search
Discover how to create content that converts in a world shaped by AI search, Google AI Overviews, and zero click results, without chasing traffic alone.
Content Is Your Growth Engine: Why Strategic Content Fuels SEO, Generative Search, and Organic Reach
Learn how creating intentional, well-structured content supports both traditional SEO and generative search—fueling organic growth for your brand.
Hook-First Content: Why the First 3 Seconds (or Words) Matter More Than Ever
The first 3 seconds of your video or the first line of your post can make or break engagement. Discover hook-first content strategies that drive results.
5 Budget Social Media Strategies for Authentic Content Marketing Success
Learn how brands are winning big with authentic, budget-friendly social content. From podcast-style clips to trend-jacking, see 5 formats with stats, examples, and execution tips.
Content at Scale: How B2C Brands Are Systemizing Creativity in 2025
B2C marketers are shifting from performance marketing to brand-building—and scalable content systems are the secret weapon. Learn how leading brands streamline asset creation, adapt campaigns across channels, and increase engagement without burning out creative teams. Backed by 2025 marketing data, case studies, and proven workflows.
How to Use AI to Supercharge Your Marketing: Weekly Insights from B2The7 (July 14–18)
Welcome to the first installment of our Weekly AI + Marketing Rundown from B2The7 — a curated series designed to help you work smarter, not harder.
Each week, we break down key insights in digital marketing and show you how to use AI to make your content sharper, faster, and more impactful - an item for each day of the week.