B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
5 Marketing & Digital Trends: Week of April 6, 2026
Explore the biggest marketing, digital, and social trends shaping April 2026. Learn how AI search, automation, creator marketing, and first party data are impacting visibility, traffic, and performance.
5 Marketing & Digital Trends Shaping the Week of March 30, 2026
AI is reshaping search, paid media is evolving, and content is being judged faster than ever. These are the trends driving visibility and performance right now.
Marketing Trends: Week of March 23, 2026
This week’s marketing trends highlight a shift toward AI-driven advertising, evolving content discovery, and the growing impact of niche communities and experiential strategies.
5 Marketing & Digital Trends Shaping the Week of March 16, 2026
Discover the five biggest marketing, digital, and social media trends shaping the week of March 16, 2026. Learn how AI search, LinkedIn authority, and emerging AI advertising are changing how brands build visibility online.
5 Marketing & Digital Trends Shaping the Week of March 9, 2026
The marketing landscape is evolving fast. This week’s top trends highlight how AI search, conversational advertising, creator marketing, and automation are changing how brands attract and convert customers in 2026.
Local SEO for Small Business: The Complete 2026 Playbook
This 2026 local SEO playbook shows small business owners how to rank higher on Google, optimize their Google Business Profile, build reviews, and turn local searches into real revenue.
5 Marketing & Digital Trends Shaping the Week of March 2, 2026
The biggest marketing, digital, and social media trends shaping the week of March 2, 2026. See what’s changing in AI, search, video, and platform strategy and what it means for your growth.
10 Digital Marketing Mistakes Small Businesses Make That Kill Growth
Bernie Fussenegger breaks down the 10 most costly digital marketing mistakes small businesses make and the practical fixes that actually drive growth.
Top 5 Trending Marketing, Digital & Social Topics — Week of February 23, 2026
This week's top marketing and digital trends cover Generative Engine Optimization, algorithm shifts, first-party data ROI, YouTube's rise in AI search, and what's changing in the creator economy.
Top Marketing & Digital Trends: Week of February 16, 2026
Explore the biggest marketing and digital trends shaping the week of February 16, 2026. From AI-powered SEO and Generative Engine Optimization to social search behavior and short-form video dominance, this breakdown highlights what brands need to know to stay competitive and visible in 2026.
Trending Marketing, Digital and Social Topics for the Week of February 9
A breakdown of the most important marketing, digital, and social media trends for the week of February 9, including AI driven ads, retail media, TikTok discovery, and influencer marketing shifts.
From Clicks to Conversations: Why Immersive & Personalized Experiences Are the Future of Digital Marketing
From virtual try-ons to voice-activated search, learn how immersive and personalized marketing is reshaping digital strategy in 2025 and beyond.