B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
How to Get Cited in ChatGPT and AI Search in 2026
Getting cited by ChatGPT, Perplexity, and Google AI Overviews is not random. There are specific things that make AI tools trust your content enough to reference it. Here is what they are and how a small business actually implements them without a technical team.
What AI Search Knows About Your Business in 2026
Most small business owners have never asked ChatGPT about their own company. When they do, one of two things happens. Either AI has no idea they exist, or it presents information that is out of date, wrong, or describes a competitor instead. Here is what is actually going on and how to fix it.
Why Louisville Small Businesses Are Invisible Online
Having a website does not mean people can find you. Most Louisville small businesses are buried in search results or missing from AI answers entirely, and they do not know why. Here is the honest version of what is happening and what actually fixes it.
Why Most Brands Are Optimizing for AI Wrong (And How to Fix It Before You're Left Behind)
After 18 months analyzing AI search, I've seen brands make the same costly mistakes. Here's what actually works for AI optimization and why SEO failed.
Creating Content That Converts in the Age of AI Search
Discover how to create content that converts in a world shaped by AI search, Google AI Overviews, and zero click results, without chasing traffic alone.
The New SEO Reality: No Clicks, Still Wins
Over 50% of searches now end without a click. Discover how marketers can dominate SERPs, optimize for AI summaries, and build brand visibility in a zero-click world.
SEO vs. GEO: Building for Visibility and Trust in the AI-Driven Search Era
SEO still drives traffic, but GEO—Generative Engine Optimization—builds trust in AI search. Learn how to optimize for both and stay visible everywhere users search.
Why You Need a Separate Analytics Channel for AI Search Traffic
Marketers are losing visibility by misclassifying AI-driven discovery traffic. This post breaks down why GA4 needs a dedicated AI search channel, complete with examples, stats, and actionable metrics.