B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
Top Marketing & Digital Trends: Week of January 19
Discover the biggest marketing, digital, and social trends shaping early 2026—from TikTok insights and nostalgia-driven content to AI search and offline-first behavior.
Content Is Your Growth Engine: Why Strategic Content Fuels SEO, Generative Search, and Organic Reach
Learn how creating intentional, well-structured content supports both traditional SEO and generative search—fueling organic growth for your brand.
Top Marketing & Digital Trends You Need to Know This Week (January 12, 2026)
A breakdown of the most important marketing, digital, and social trends for the week of January 12, 2026 — with insights on AI, social platforms, email strategy, and live events shaping Q1.
The Ultimate Guide to the Bourbon Tour in Louisville and Kentucky
Plan your perfect bourbon getaway with this complete guide to Louisville and the Kentucky Bourbon Trail — includes maps, distillery picks, travel tips, and FAQs.
Top 5 Marketing & Digital Trends You Need to Know This Week (January 5, 2026)
This week’s hottest marketing trends (Jan 5, 2026) include Unilever’s TikTok strategy, AI-driven GEO, video commerce, and new social platform tactics.
AI in Branding and Marketing in 2026: Key Applications, Strategic Shifts, and What Brands Must Do
From brand voice to real-time personalization, AI is reshaping marketing in 2026. This guide breaks down applications, strategic shifts, and what's next.
The Marketing Pulse of 2026 – What’s Next for Brands That Want to Stay Ahead
Explore the five biggest marketing shifts for 2026—AI search, video commerce, community loyalty, and more. Perfect for CMOs and digital strategists.
Omni-Channel vs. Multi-Channel Marketing: What Marketers Need to Know in 2026
Learn the difference between omni-channel and multi-channel marketing, when to use each, and how top brands are using connected experiences to boost ROI.
What’s Trending in Marketing – Week of Dec 22, 2025
From TikTok Shop’s holiday dominance to AI becoming a core marketing engine, explore this week’s top 5 marketing trends and what they mean for your 2026 strategy.
Marketing Trends to Watch: Week of December 15, 2025
This week’s top marketing insights include the rise of storytelling roles, AI ad regulations, TikTok Shop sales momentum, and viral Gen Z content trends.
First‑Party Data Explained: What It Is, How Brands Capture It, and Real Examples of Use
Understand first-party data's value in 2026. This guide breaks down what it is, how to collect it, and how top brands use it to personalize and grow.
What’s Hot in Marketing Right Now: The Week of December 8, 2025
Explore this week's top 5 trending marketing insights, including AI-powered discovery, influencer ad growth, and data-backed holiday campaign strategies.
What DTC Brands Are Aiming For: Owning the Digital Customer Journey
DTC brands are redefining customer relationships by taking full control of the buyer journey—from discovery to delivery. Learn the winning strategies.
From Clicks to Conversations: Why Immersive & Personalized Experiences Are the Future of Digital Marketing
From virtual try-ons to voice-activated search, learn how immersive and personalized marketing is reshaping digital strategy in 2025 and beyond.
December Marketing Trends (Week of 12/1/25): What’s Moving the Needle Right Now
This week’s top marketing trends cover social shopping, AI-powered content, holiday campaign shifts, and value-driven messaging to close out 2025 strong.
The Marketer's Guide to Generative Engine Optimization (GEO): How to Stay Visible in the Age of AI Search
Generative Engine Optimization (GEO) is transforming how brands show up in AI-driven search. Discover how GEO works with SEO, why it matters now, and how to adapt your content to be featured in answer engines like ChatGPT and Google SGE.
Marketing Pulse: Week of Nov 24, 2025
This week’s top marketing trends highlight major shifts in AI search, short-form social content, interactive formats, and authentic creator partnerships. Stay ahead.
Want More Visibility? Here's What Most Small Businesses Are Overlooking
Struggling to get your small business noticed? This blog explores why visibility matters and what most brands are missing — plus, a free guide to help you stand out.
This Week in Marketing: The 5 Trends Reshaping Content, Search, and Strategy (Week of Nov 17, 2025)
Get the latest insights from Nov 17, 2025: AI dominance in ads, the rise of UGC, short-form video fatigue, creator shifts, and search engine disruption.
Website Content Strategy That Converts: From Copywriting to SEO
Discover how to create high-converting website content using smart SEO content writing and strategic planning. Includes data, examples, and expert FAQs.