Marketers are losing visibility by misclassifying AI-driven discovery traffic. This post breaks down why GA4 needs a dedicated AI search channel, complete with examples, stats, and actionable metrics.

AI isn't just another tool—it’s redefining how we approach marketing. In this blog, Bernie Fussenegger of B2The7 breaks down what generative AI means for marketers today, from faster content production to evolving SEO and the rise of Generative Engine Optimization (GEO). Backed by industry stats and firsthand insight, this post is a practical roadmap for marketers ready to lead with purpose—not just follow trends.

I have been in the digital landscape for the past 25+ years, and it continues to change each year (sometimes each month), driven by technological advancements, evolving consumer behavior, and increased competition. Staying ahead of the trends is necessary for businesses to thrive in today’s fast-paced, ever-evolving market.