B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
How to Get Your Brand Recommended by AI, Not Just Ranked on Google
A practical guide to getting your brand recommended in AI search by building authority, structuring content, and showing up across key platforms.
5 Marketing & Digital Trends: Week of April 6, 2026
Explore the biggest marketing, digital, and social trends shaping April 2026. Learn how AI search, automation, creator marketing, and first party data are impacting visibility, traffic, and performance.
What Is AI SEO and Why Your Business Can't Afford to Ignore It in 2026
AI SEO is changing how content gets found. This guide breaks down what it is, why it matters now, and how to build a strategy that improves visibility across search and answer-driven platforms.
5 Marketing & Digital Trends Shaping the Week of March 30, 2026
AI is reshaping search, paid media is evolving, and content is being judged faster than ever. These are the trends driving visibility and performance right now.
AI Personalization Marketing: How to Scale It in 2026
Most businesses know they should personalize their marketing. Few do it at scale. This guide shows you how to use AI personalization marketing to deliver the right message to the right person automatically — and what tools, strategies, and mistakes to know before you start.
Marketing Trends: Week of March 23, 2026
This week’s marketing trends highlight a shift toward AI-driven advertising, evolving content discovery, and the growing impact of niche communities and experiential strategies.
How to Lower Your Cost Per Lead Without Cutting Your Marketing Budget
Cost per lead is rising across paid channels, but increasing your budget is not the answer. This guide breaks down eight proven tactics to reduce CPL by improving targeting, landing page conversion rates, ad creative performance, and lead scoring accuracy.
5 Marketing & Digital Trends Shaping the Week of March 16, 2026
Discover the five biggest marketing, digital, and social media trends shaping the week of March 16, 2026. Learn how AI search, LinkedIn authority, and emerging AI advertising are changing how brands build visibility online.
5 Marketing & Digital Trends Shaping the Week of March 9, 2026
The marketing landscape is evolving fast. This week’s top trends highlight how AI search, conversational advertising, creator marketing, and automation are changing how brands attract and convert customers in 2026.
5 Marketing & Digital Trends Shaping the Week of March 2, 2026
The biggest marketing, digital, and social media trends shaping the week of March 2, 2026. See what’s changing in AI, search, video, and platform strategy and what it means for your growth.
10 Digital Marketing Mistakes Small Businesses Make That Kill Growth
Bernie Fussenegger breaks down the 10 most costly digital marketing mistakes small businesses make and the practical fixes that actually drive growth.
Top 5 Trending Marketing, Digital & Social Topics — Week of February 23, 2026
This week's top marketing and digital trends cover Generative Engine Optimization, algorithm shifts, first-party data ROI, YouTube's rise in AI search, and what's changing in the creator economy.
Why Your Content Is Visible but Not Driving Revenue (And How to Fix It)
Many brands are publishing more content than ever, yet revenue impact feels unclear. This guide explains why visibility is no longer enough and how to fix the gap between traffic and business results.
Top Marketing & Digital Trends: Week of February 16, 2026
Explore the biggest marketing and digital trends shaping the week of February 16, 2026. From AI-powered SEO and Generative Engine Optimization to social search behavior and short-form video dominance, this breakdown highlights what brands need to know to stay competitive and visible in 2026.
Trending Marketing, Digital and Social Topics for the Week of February 9
A breakdown of the most important marketing, digital, and social media trends for the week of February 9, including AI driven ads, retail media, TikTok discovery, and influencer marketing shifts.
Top Marketing, Digital & Social Media Trends for the Week of February 2, 2026
A breakdown of the most important marketing, digital, and social media trends for the week of February 2, 2026, with insights, takeaways, and FAQs for modern marketers.
Top Marketing, Digital and Social Media Trends for the Week of January 26, 2026
A breakdown of the biggest marketing, digital, and social media trends shaping 2026, from YouTube’s shift into TV ads to social commerce, TikTok storytelling, and AI advertising.
AI in Branding and Marketing in 2026: Key Applications, Strategic Shifts, and What Brands Must Do
From brand voice to real-time personalization, AI is reshaping marketing in 2026. This guide breaks down applications, strategic shifts, and what's next.
First‑Party Data Explained: What It Is, How Brands Capture It, and Real Examples of Use
Understand first-party data's value in 2026. This guide breaks down what it is, how to collect it, and how top brands use it to personalize and grow.
What DTC Brands Are Aiming For: Owning the Digital Customer Journey
DTC brands are redefining customer relationships by taking full control of the buyer journey—from discovery to delivery. Learn the winning strategies.