Discover how to build a high-impact customer lifecycle strategy that drives retention, reactivation, and long-term revenue. Includes tips, tools & real-world examples.

B2The7 helps Louisville small businesses grow with expert, affordable marketing services including social, email, and local SEO support.

Learn what a marketing audit is, why it matters, and how to execute one using a strategic, data-driven checklist for better marketing performance.

Over 50% of searches now end without a click. Discover how marketers can dominate SERPs, optimize for AI summaries, and build brand visibility in a zero-click world.

SEO still drives traffic, but GEO—Generative Engine Optimization—builds trust in AI search. Learn how to optimize for both and stay visible everywhere users search.

Marketers are losing visibility by misclassifying AI-driven discovery traffic. This post breaks down why GA4 needs a dedicated AI search channel, complete with examples, stats, and actionable metrics.

AI isn't just another tool—it’s redefining how we approach marketing. In this blog, Bernie Fussenegger of B2The7 breaks down what generative AI means for marketers today, from faster content production to evolving SEO and the rise of Generative Engine Optimization (GEO). Backed by industry stats and firsthand insight, this post is a practical roadmap for marketers ready to lead with purpose—not just follow trends.

I have been in the digital landscape for the past 25+ years, and it continues to change each year (sometimes each month), driven by technological advancements, evolving consumer behavior, and increased competition. Staying ahead of the trends is necessary for businesses to thrive in today’s fast-paced, ever-evolving market.