B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
Marketing Trends Aug 17, 2026: AI Search & Social
The 5 marketing trends for the week of August 17, 2026: Search Console social tracking, Yelp in ChatGPT, ChatGPT ads, Meta WhatsApp selling, and authentic video.
5 Marketing Trends: Week of August 10, 2026
Disney arms TikTok creators, 75% call marketing irrelevant, AI agents pick products, AI Overviews eat clicks, and Pinterest says holidays start in September.
Content Marketing for Louisville Small Businesses
Content marketing for a Louisville small business is not blogging three times a week and hoping something sticks. It is publishing specific, useful content on topics you can genuinely own, structured so both Google and AI tools can find and cite it. Here is what that looks like in practice.
Hiring a Digital Marketing Consultant in Louisville
Most Louisville businesses do not know what to ask when evaluating a digital marketing consultant. They look at portfolio websites and LinkedIn connections and make a decision on feel. Here is the version of this conversation that comes from having been on both sides of it, as the person evaluating consultants at Papa John's and as the consultant being evaluated by small businesses in Louisville.
Marketing Leadership Changes 2026: What SMBs Should Know
The biggest brands in the world are firing CMOs, restructuring agencies, and handing more decisions to AI. Most coverage of it is written for the people making those calls. This one is written for the small business owner watching from the outside, wondering if any of it matters to them. It does, just not the way you would expect.
Marketing Trends for Week of July 6, 2026
Five marketing trends shaping the week of July 6, 2026, from GEO and agentic ad platforms to creator trust signals, community-first social, and TikTok Shop.
Marketing Trends: Week of June 29, 2026
Five trends that landed this week and what they mean for how your brand shows up, spends, and grows.
5 Marketing & Digital Trends: Week of June 22, 2026
5 marketing trends for the week of June 22, 2026: Cannes Lions' AI reckoning, Chrome's agentic browsing debut on Android, GA4's new AI traffic channel, Meta's data policy shift, and Shopify's agentic commerce rollout.
Marketing Trends: Week of June 15, 2026
The top marketing and digital trends for the week of June 15, 2026 — covering Google's AI Overviews update, Gemini-powered ads from Google Marketing Live, the rise of shoppable video and social commerce, Cannes Lions 2026 heading into its opening week, and the shift toward social search and creator-led content.
5 Marketing Shifts This Week Small Business Owners Need to See
Google AI updates, ChatGPT ads, Meta beating Google, agentic advertising, and the AI attribution gap. The five marketing shifts from the week of June 8 that small businesses need to understand."
Marketing Trends: Week of June 1, 2026
The top marketing trends for the week of June 1, 2026: Google's May Core Update reshapes AI search rankings, ChatGPT opens self-serve ads, Meta surpasses Google in ad revenue, Google Marketing Live launches agentic advertising tools, and a critical AI attribution tracking gap emerges.
The Google vs. AI Citation Gap: What Marketers Miss
Top Google rankings no longer guarantee AI visibility. Here's what the data says about the growing citation gap -- and how to close it.
5 Marketing Trends: Week of May 25, 2026
Google just redesigned search for the first time in 25 years. Publicis dropped $2.5 billion on a data platform. TikTok Shop is closing in on $23 billion in US sales. This week's five trends have real implications for how your brand shows up and converts.
How to Choose a Digital Marketing Agency in Louisville (And What Most Get Wrong)
Louisville has no shortage of digital marketing agencies. Knowing how to evaluate them before you commit budget is where most businesses get it wrong.
Why AI Overviews Are Killing Your Traffic (And How to Fix It)
Google AI Overviews are answering your buyers' questions before they ever reach your site. Here's why organic traffic is down even when rankings hold, and what to do about it.
Marketing Trends: Week of May 18, 2026
The week of May 18, 2026 brings five structural shifts marketers need to act on now: Google's agentic ad model, ChatGPT's open self-serve platform, Meta overtaking Google in global ad revenue, social media as the dominant search tool, and Reddit's breakout ad growth.
5 Marketing & Digital Trends: Week of May 11, 2026
Google updated AI Mode and AI Overviews, TikTok launched a global commerce push, Meta opened AI ad automation to all advertisers, LinkedIn passed YouTube for B2B video, and brand trust is now a measurable growth signal. Five trends shaping marketing the week of May 11, 2026.
5 Marketing & Digital Trends: Week of May 4, 2026
Google AI Mode is rewriting SEO. Meta just passed Google in ad revenue. Creator marketing hit $44 billion. Here are the five trends that matter most this week.
How to Get More Local Customers With Google Business Profile + SEO
Learn how to optimize your Google Business Profile, rank on Google Maps, and win more local customers with proven local SEO steps built for small business. Five steps, real results.
Marketing & Digital Trends: April 27, 2026
The top marketing and digital trends for the week of April 27, 2026 -- covering creator advertising, Meta's Andromeda AI system, short-form vertical video, TikTok Shop commerce growth, and agentic AI entering live advertising infrastructure at production scale.