B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
How to Get Your Brand Recommended by AI, Not Just Ranked on Google
A practical guide to getting your brand recommended in AI search by building authority, structuring content, and showing up across key platforms.
What Is AI SEO and Why Your Business Can't Afford to Ignore It in 2026
AI SEO is changing how content gets found. This guide breaks down what it is, why it matters now, and how to build a strategy that improves visibility across search and answer-driven platforms.
AI Personalization Marketing: How to Scale It in 2026
Most businesses know they should personalize their marketing. Few do it at scale. This guide shows you how to use AI personalization marketing to deliver the right message to the right person automatically — and what tools, strategies, and mistakes to know before you start.
Why SEO Is Still Alive and Evolving in the Age of AI: Search EVERYWHERE Optimization Explained
SEO isn’t dead—it’s evolving. Learn how to optimize your content for AI Overviews, answer engines, and generative search while keeping core SEO principles intact.
AI in Branding and Marketing in 2026: Key Applications, Strategic Shifts, and What Brands Must Do
From brand voice to real-time personalization, AI is reshaping marketing in 2026. This guide breaks down applications, strategic shifts, and what's next.
Why AI Prioritizes YouTube — and How to Optimize Your Videos for AI-Driven Discovery
AI engines heavily favor YouTube videos in search results. Learn why—and how to optimize your YouTube content for better AI discovery and visibility.
Generative AI and the New Frontier of Marketing Strategy
AI isn't just another tool—it’s redefining how we approach marketing. In this blog, Bernie Fussenegger of B2The7 breaks down what generative AI means for marketers today, from faster content production to evolving SEO and the rise of Generative Engine Optimization (GEO). Backed by industry stats and firsthand insight, this post is a practical roadmap for marketers ready to lead with purpose—not just follow trends.
Embracing AI, Voice Search, and Personalization
In the ever-changing world of digital marketing, it is crucial to maintain a competitive edge. With the arrival 2025, let’s delve into the upcoming trends poised to redefine the industry landscape.