What does B2The7 offer in Digital Strategy & Planning?

At B2The7, digital strategy begins with a deep understanding of your brand's goals, customers, and competitive landscape. We create a comprehensive digital roadmap that connects your marketing channels — SEO, content, social, email, paid media — into one cohesive strategy. Our approach includes audience research and persona development, digital channel analysis and prioritization, goal-based KPIs and success tracking, and roadmapping aligned with business stages (launch, growth, maturity). This ensures all efforts are measurable, goal-oriented, and optimized to support awareness, engagement, conversion, and retention.

How does B2The7 approach Content Development?

B2The7 takes a strategic, SEO-first approach to content creation. Every piece — whether it's a blog post, landing page, or email — is crafted to engage the target audience while also being discoverable by search engines. Our process includes keyword-informed topic ideation, voice and tone alignment with your brand, SEO optimization (H1s, meta tags, internal linking), and content calendars and publishing cadence. The result: content that not only builds thought leadership but drives organic traffic, nurtures leads, and supports every stage of the customer journey.

What types of SEO services does B2The7 provide?

Our SEO services are both foundational and forward-thinking. We address on-site, technical, and content SEO to ensure your digital presence is strong, search-friendly, and evolving with Google's algorithm. Services include technical SEO audits (site speed, mobile UX, indexing), keyword strategy and mapping to user intent, on-page SEO (metadata, headings, image optimization), competitor and SERP analysis, and SEO performance monitoring and monthly reporting. Whether you're building SEO from scratch or leveling up your current presence, we provide clear direction and measurable results.

What is involved in Website Copy & Content Refreshes?

Outdated website copy can hurt your SEO, user experience, and conversion rates. B2The7 offers content refresh services to modernize your messaging, clarify your offerings, and align your site with SEO best practices. Our refresh process includes a site audit for messaging gaps and SEO issues, content re-writing and tone-of-voice realignment, on-page SEO updates and internal linking, and headline and CTA optimization for conversions. We ensure your website doesn't just inform — it performs. This is especially valuable during site redesigns, rebranding, or launching new services.

How does Thought Leadership & Article Creation support my brand?

B2The7 helps you position your team and brand as industry experts through high-quality thought leadership content. These pieces are ideal for blogs, LinkedIn articles, media placements, and more. Our process includes interviewing internal stakeholders for subject-matter expertise, industry research and trend analysis, drafting ghostwritten articles with brand-aligned voice, SEO optimization for discoverability, and repurposing into social posts, infographics, and more. This service not only boosts organic reach but also builds trust and brand authority in your niche — especially important for B2B and service-based brands.

Digital Marketing Services | B2The7 Louisville, KY

Digital Marketing Built to Drive Visibility, Authority & Business Results

Hands writing on a whiteboard with markers, drawing a diagram, text, and sticky notes related to a project plan.

B2The7 provides digital marketing services for businesses in Louisville, KY and beyond — covering SEO, Generative Engine Optimization (GEO), content strategy, website copy, digital planning, and thought leadership. Led by Bernie Fussenegger, a 25+ year marketing veteran and former Senior Director of Digital Marketing at Papa John's, B2The7 helps brands build visibility, authority, and measurable results across both traditional search and AI-driven discovery platforms.

What We Do — Comprehensive Digital Marketing Services

Digital Strategy & Planning

We align your digital presence with your business goals through customized strategies that connect content, SEO, and user experience—building a foundation for sustainable growth. Learn more

Content Development

From pillar pages and blog posts to web copy with purpose—each content piece is crafted for engagement and visibility. Learn more

Search Engine Optimization (SEO)

Technical audits, keyword research, on-page optimization, and content strategy to help you rise—and stay—in the rankings. Learn more

Generative Engine Optimization (GEO)

Optimization strategies designed for AI-powered search platforms like ChatGPT, Google SGE, and Perplexity. GEO focuses on crafting structured, high-authority content that answers user intent, aligns with semantic relevance, and positions your brand as a credible source in AI-generated results. Learn more

Learn how to future-proof your content for AI-driven discovery

Website Copy & Content Refresh

Refresh your site’s voice and performance with clarity, SEO polish, and messaging that resonates with both people and search engines. Learn more

Thought Leadership & Article Creation

Build authority with well-researched, SEO-optimized articles that support broader brand messaging. These can be repurposed as blog posts, LinkedIn content, or media features. Learn more

Who We Work With

Franchise brands, QSRs, restaurants, retailers, and service businesses—especially those with loyalty, app, or digital ordering data. If you’re sitting on customer insights, we help you activate them.
Why B2The7?

With 25+ years of experience across QSR, retail, healthcare, and agency environments, B2The7 brings data-first digital marketing that’s both strategic and hands-on.
Proven ability to grow revenue, shift digital channels, and optimize multi-channel flows
Flexible support—offerings span from Fractional CMO services to full-funnel execution
Made for measurable results, not just marketing fluff
Ready to convert visibility into action?

Whether you’re looking for a strategic roadmap or need campaign-level execution, B2The7 delivers tailored marketing support that drives growth.

Let’s Talk Digital Strategy That Works

What We Do

Strategic Marketing

Tailored brand strategy and execution that drives audience trust and business impact.

Explore Strategic Marketing Services

Digital Marketing

Data-driven digital marketing campaigns, from SEO to email strategy and analytics.

Discover Digital Growth Tactics

Social Media Strategy

Targeted social media marketing that builds community and brand engagement.

See Our Social Engagement Approach

Photography & Visual Branding

High-impact brand photography that fuels your marketing and visual identity.

Explore Visual Branding & Photography

Digital Marketing FAQs

At B2The7, digital strategy begins with a deep understanding of your brand’s goals, customers, and competitive landscape. We create a comprehensive digital roadmap that connects your marketing channels—SEO, content, social, email, paid media—into one cohesive strategy. Our approach includes:
- Audience research and persona development
- Digital channel analysis and prioritization
- Goal-based KPIs and success tracking
Roadmapping aligned with business stages (launch, growth, maturity)
This ensures all efforts are measurable, goal-oriented, and optimized to support awareness, engagement, conversion, and retention.
B2The7 takes a strategic, SEO-first approach to content creation. Every piece—whether it’s a blog post, landing page, or email—is crafted to engage the target audience while also being discoverable by search engines. Our process includes:
- Keyword-informed topic ideation
- Voice and tone alignment with your brand
- SEO optimization (H1s, meta tags, internal linking)
- Content calendars and publishing cadence
The result: content that not only builds thought leadership but drives organic traffic, nurtures leads, and supports every stage of the customer journey.
Our SEO services are both foundational and forward-thinking. We address on-site, technical, and content SEO to ensure your digital presence is strong, search-friendly, and evolving with Google’s algorithm. Services include:
- Technical SEO audits (site speed, mobile UX, indexing)
- Keyword strategy and mapping to user intent
- On-page SEO (metadata, headings, image optimization)
- Competitor and SERP analysis
- SEO performance monitoring and monthly reporting
Whether you’re building SEO from scratch or leveling up your current presence, we provide clear direction and measurable results.
Outdated website copy can hurt your SEO, user experience, and conversion rates. B2The7 offers content refresh services to modernize your messaging, clarify your offerings, and align your site with SEO best practices. Our refresh process includes:
- Site audit for messaging gaps and SEO issues
- Content re-writing and tone-of-voice realignment
- On-page SEO updates and internal linking
- Headline and CTA optimization for conversions
We ensure your website doesn’t just inform—it performs. This is especially valuable during site redesigns, rebranding, or launching new services.
B2The7 helps you position your team and brand as industry experts through high-quality thought leadership content. These pieces are ideal for blogs, LinkedIn articles, media placements, and more. Our process includes:
- Interviewing internal stakeholders for subject-matter expertise
- Industry research and trend analysis
- Drafting ghostwritten articles with brand-aligned voice
- SEO optimization for discoverability
- Repurposing into social posts, infographics, and more
This service not only boosts organic reach but also builds trust and brand authority in your niche—especially important for B2B and service-based brands.