B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
How Short-Form Video Is Changing SEO Content Writing (And What To Do About It)
Short-form video is reshaping SEO content strategy. Learn how video improves engagement, supports search rankings, and how to integrate short-form video into your website content to drive more traffic and conversions.
Local SEO for Small Business: The Complete 2026 Playbook
This 2026 local SEO playbook shows small business owners how to rank higher on Google, optimize their Google Business Profile, build reviews, and turn local searches into real revenue.
SEO Is Not Dead. It is no longer just the first touchpoint.
Is SEO dead? Not even close. Search behavior is changing as AI summaries and zero click results reshape discovery. This article breaks down how SEO is evolving, what generative search optimization means, and how to measure real influence beyond traffic.
Why SEO Is Still Alive and Evolving in the Age of AI: Search EVERYWHERE Optimization Explained
SEO isn’t dead—it’s evolving. Learn how to optimize your content for AI Overviews, answer engines, and generative search while keeping core SEO principles intact.
Content Is Your Growth Engine: Why Strategic Content Fuels SEO, Generative Search, and Organic Reach
Learn how creating intentional, well-structured content supports both traditional SEO and generative search—fueling organic growth for your brand.
The Marketer's Guide to Generative Engine Optimization (GEO): How to Stay Visible in the Age of AI Search
Generative Engine Optimization (GEO) is transforming how brands show up in AI-driven search. Discover how GEO works with SEO, why it matters now, and how to adapt your content to be featured in answer engines like ChatGPT and Google SGE.
The Intersection of SEO and Social: Why Your Content Needs Both
Integrating SEO with social media isn't optional—it’s essential. Learn why brands must blend both strategies to build stronger, more effective content ecosystems.
The New SEO Reality: No Clicks, Still Wins
Over 50% of searches now end without a click. Discover how marketers can dominate SERPs, optimize for AI summaries, and build brand visibility in a zero-click world.
Why Google My Business is Essential for Your Business to Stand Out
In today’s digital world, having a strong online presence is crucial for the success of any business. One of the most effective ways to boost your visibility and attract potential customers is by creating a Google My Business profile.