B2The7 News & Blog
Marketing Insights & Trends
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
SEO Is Not Dead. It is no longer just the first touchpoint.
Is SEO dead? Not even close. Search behavior is changing as AI summaries and zero click results reshape discovery. This article breaks down how SEO is evolving, what generative search optimization means, and how to measure real influence beyond traffic.
Why SEO Is Still Alive and Evolving in the Age of AI: Search EVERYWHERE Optimization Explained
SEO isn’t dead—it’s evolving. Learn how to optimize your content for AI Overviews, answer engines, and generative search while keeping core SEO principles intact.
Content Is Your Growth Engine: Why Strategic Content Fuels SEO, Generative Search, and Organic Reach
Learn how creating intentional, well-structured content supports both traditional SEO and generative search—fueling organic growth for your brand.
The Marketer's Guide to Generative Engine Optimization (GEO): How to Stay Visible in the Age of AI Search
Generative Engine Optimization (GEO) is transforming how brands show up in AI-driven search. Discover how GEO works with SEO, why it matters now, and how to adapt your content to be featured in answer engines like ChatGPT and Google SGE.
The Intersection of SEO and Social: Why Your Content Needs Both
Integrating SEO with social media isn't optional—it’s essential. Learn why brands must blend both strategies to build stronger, more effective content ecosystems.
The New SEO Reality: No Clicks, Still Wins
Over 50% of searches now end without a click. Discover how marketers can dominate SERPs, optimize for AI summaries, and build brand visibility in a zero-click world.
Why Google My Business is Essential for Your Business to Stand Out
In today’s digital world, having a strong online presence is crucial for the success of any business. One of the most effective ways to boost your visibility and attract potential customers is by creating a Google My Business profile.