B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
Content Marketing for Louisville Small Businesses
Content marketing for a Louisville small business is not blogging three times a week and hoping something sticks. It is publishing specific, useful content on topics you can genuinely own, structured so both Google and AI tools can find and cite it. Here is what that looks like in practice.
How to Build a GEO Content Cluster for AI Citations
I built a GEO content cluster on this site to prove the method works. It now holds position 1 for "how does geo work" and has two queries in the top 5 with AI Overview citations. Here is exactly how I did it and how a small business can copy the process.
SEO vs GEO vs AEO: What Small Businesses Need to Know
Everyone is adding AEO to the list now. SEO, GEO, AEO. Some people are tacking on LEO and MEO too. Before you buy into another acronym, here is a plain-language breakdown of what AEO actually is, how it differs from GEO, and what a small business should actually do about it.
What Competitor Reviews Are Really Telling You
Most businesses skim competitor reviews and move on. The ones pulling ahead are reading them as a content roadmap. Here's how to turn low-star complaints into your best marketing.
Content Strategy That Turns Traffic Into Customers
Most content strategies chase traffic and miss revenue. This guide shows how to create content that attracts the right audience, builds trust, and drives real customer growth.
SEO Is Not Dead. It is no longer just the first touchpoint.
Is SEO dead? Not even close. Search behavior is changing as AI summaries and zero click results reshape discovery. This article breaks down how SEO is evolving, what generative search optimization means, and how to measure real influence beyond traffic.
Why Your Content Is Visible but Not Driving Revenue (And How to Fix It)
Many brands are publishing more content than ever, yet revenue impact feels unclear. This guide explains why visibility is no longer enough and how to fix the gap between traffic and business results.
Why Most Brands Are Optimizing for AI Wrong (And How to Fix It Before You're Left Behind)
After 18 months analyzing AI search, I've seen brands make the same costly mistakes. Here's what actually works for AI optimization and why SEO failed.
Creating Content That Converts in the Age of AI Search
Discover how to create content that converts in a world shaped by AI search, Google AI Overviews, and zero click results, without chasing traffic alone.
Website Content Strategy That Converts: From Copywriting to SEO
Discover how to create high-converting website content using smart SEO content writing and strategic planning. Includes data, examples, and expert FAQs.
Hook-First Content: Why the First 3 Seconds (or Words) Matter More Than Ever
The first 3 seconds of your video or the first line of your post can make or break engagement. Discover hook-first content strategies that drive results.