The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.

Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.