Bernie Fussenegger breaks down the 10 most costly digital marketing mistakes small businesses make and the practical fixes that actually drive growth.

This week's top marketing and digital trends cover Generative Engine Optimization, algorithm shifts, first-party data ROI, YouTube's rise in AI search, and what's changing in the creator economy.

Many brands are publishing more content than ever, yet revenue impact feels unclear. This guide explains why visibility is no longer enough and how to fix the gap between traffic and business results.

Explore the biggest marketing and digital trends shaping the week of February 16, 2026. From AI-powered SEO and Generative Engine Optimization to social search behavior and short-form video dominance, this breakdown highlights what brands need to know to stay competitive and visible in 2026.

A breakdown of the most important marketing, digital, and social media trends for the week of February 9, including AI driven ads, retail media, TikTok discovery, and influencer marketing shifts.

A breakdown of the most important marketing, digital, and social media trends for the week of February 2, 2026, with insights, takeaways, and FAQs for modern marketers.

A breakdown of the biggest marketing, digital, and social media trends shaping 2026, from YouTube’s shift into TV ads to social commerce, TikTok storytelling, and AI advertising.

From brand voice to real-time personalization, AI is reshaping marketing in 2026. This guide breaks down applications, strategic shifts, and what's next.

Understand first-party data's value in 2026. This guide breaks down what it is, how to collect it, and how top brands use it to personalize and grow.

DTC brands are redefining customer relationships by taking full control of the buyer journey—from discovery to delivery. Learn the winning strategies.

From virtual try-ons to voice-activated search, learn how immersive and personalized marketing is reshaping digital strategy in 2025 and beyond.

Discover how to build a high-impact customer lifecycle strategy that drives retention, reactivation, and long-term revenue. Includes tips, tools & real-world examples.

B2The7 helps Louisville small businesses grow with expert, affordable marketing services including social, email, and local SEO support.

Learn what a marketing audit is, why it matters, and how to execute one using a strategic, data-driven checklist for better marketing performance.

Over 50% of searches now end without a click. Discover how marketers can dominate SERPs, optimize for AI summaries, and build brand visibility in a zero-click world.

SEO still drives traffic, but GEO—Generative Engine Optimization—builds trust in AI search. Learn how to optimize for both and stay visible everywhere users search.

Marketers are losing visibility by misclassifying AI-driven discovery traffic. This post breaks down why GA4 needs a dedicated AI search channel, complete with examples, stats, and actionable metrics.

AI isn't just another tool—it’s redefining how we approach marketing. In this blog, Bernie Fussenegger of B2The7 breaks down what generative AI means for marketers today, from faster content production to evolving SEO and the rise of Generative Engine Optimization (GEO). Backed by industry stats and firsthand insight, this post is a practical roadmap for marketers ready to lead with purpose—not just follow trends.

I have been in the digital landscape for the past 25+ years, and it continues to change each year (sometimes each month), driven by technological advancements, evolving consumer behavior, and increased competition. Staying ahead of the trends is necessary for businesses to thrive in today’s fast-paced, ever-evolving market.