B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
What Is GEO and How Does It Work? A 2026 Guide
Most articles about GEO tell you what to do. This one explains why it works mechanically, what actually happens inside the AI when it decides who to cite, and what that means for a small business trying to show up in ChatGPT and Google AI Overviews.
GEO for Local Business: AI Search Visibility in Louisville
Most GEO advice is written for enterprise brands and marketing agencies. This one is written for a Louisville small business owner who wants to know what is actually happening to local discovery right now, and what to do about it.
What Is Generative Engine Optimization in 2026?
Most small business owners have never heard of GEO. But the ones who figure it out in the next six months are going to have a real edge. Here is what generative engine optimization actually is, why AI tools pick certain sources over others, and what a small business can do about it without hiring a team.
GEO vs SEO: What Small Businesses Need to Know
Most small business owners have heard of SEO. GEO is newer and a lot of people are not sure if it applies to them. Here is the plain-language version of what both mean, where they overlap, and what a Louisville small business actually does to win on both.
The Marketer's Guide to Generative Engine Optimization (GEO): How to Stay Visible in the Age of AI Search
Generative Engine Optimization (GEO) is transforming how brands show up in AI-driven search. Discover how GEO works with SEO, why it matters now, and how to adapt your content to be featured in answer engines like ChatGPT and Google SGE.