B2The7 News & Blog

Marketing Insights & Trends

The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.

Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.

Marketing, Marketing Trends, Digital Marketing, Social Media Bernie Fussenegger - B2the7 Marketing, Marketing Trends, Digital Marketing, Social Media Bernie Fussenegger - B2the7

5 Marketing Trends: Week of October 19, 2026

Five marketing trends for the week of October 19, 2026: Gemini 4 Argon in AI Mode, Bing’s Topics Portfolio, the new AI Max report, Facebook’s plain language feed controls and how often AI answers cite social media. What each means for a small business.

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Marketing, Marketing Trends, Digital Marketing, Social Media Bernie Fussenegger - B2the7 Marketing, Marketing Trends, Digital Marketing, Social Media Bernie Fussenegger - B2the7

5 Marketing Trends: Week of October 12, 2026

Five marketing trends for the week of October 12, 2026: AI Overviews on most brand searches, Google's warning to fact-check AI content, AI shopping answers that favor big retailers, ChatGPT Ads and Performance Max A/B tests. What each means for a small business.

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Small Business, Social Media, Social Media Trends, Marketing Trends Bernie Fussenegger - B2the7 Small Business, Social Media, Social Media Trends, Marketing Trends Bernie Fussenegger - B2the7

Social Media Marketing Trends for Small Business 2026

Most social media trends advice is written for brands with a full team. These are the five trends that pass a simpler test for small businesses: can one busy person do this in an hour or two a week? Plus a realistic weekly routine, the numbers worth tracking, and what I'd skip.

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Marketing Trends, Meta, Google, AI Search Bernie Fussenegger - B2the7 Marketing Trends, Meta, Google, AI Search Bernie Fussenegger - B2the7

Marketing Trends September 2026: AI Max, Meta & Gemini

Four platform changes hit in the first week of September and most small businesses missed all of them. Google migrated Search campaigns to AI Max automatically, Meta removed placement exclusions, Assistant became Gemini, and new research showed an 86% drop in ChatGPT citing Reddit. Here is the plain-language breakdown and what to do this week.

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