B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
Louisville Canvas Prints: Original vs Print-on-Demand
When you search for Louisville canvas prints, you mostly find marketplaces with thousands of uploaded images from random artists. That is not the same thing as buying an original photograph. Here is what you are actually getting from each, and why it matters.
Digital Marketing Consultant vs Agency Louisville
Clutch says one thing. DesignRush says another. GoodFirms, Sortlist, and Yelp all have their own version of the best Louisville agency list and none of them agree. Here is why chasing that ranking is the wrong move and what a consultant actually offers instead.
Social Media Marketing in Louisville: What Works
Search for social media marketing in Louisville and you get a stack of directory listings and agencies all saying roughly the same thing. Here is a practitioner take on what actually moves the needle for a small business in this market right now.
5 Marketing & Digital Trends: Week of June 22, 2026
5 marketing trends for the week of June 22, 2026: Cannes Lions' AI reckoning, Chrome's agentic browsing debut on Android, GA4's new AI traffic channel, Meta's data policy shift, and Shopify's agentic commerce rollout.
Cannes Lions 2026: AI Hype Is Over for Small Biz
Cannes Lions runs June 22 to 26 this year, and the dominant story going in is that the industry is done being impressed by AI for its own sake. Here is what that shift actually means if you run a small business and have been wondering whether you need to be doing more with AI.
Louisville Product Photographer | B2The7 Canvas
Most Louisville photographers will shoot your product or your headshot. Bernie Fussenegger does something different. He photographs this city and this state and sells original prints on canvas that nobody else has. Here is what that means and what the collection includes.
Why Louisville Small Businesses Are Invisible Online
Having a website does not mean people can find you. Most Louisville small businesses are buried in search results or missing from AI answers entirely, and they do not know why. Here is the honest version of what is happening and what actually fixes it.
Zero-Click Search: What Small Businesses Should Do
Your Google rankings look fine but your traffic is dropping. There is a good chance zero-click search is part of the reason. Here is what it actually is, why it matters for small businesses specifically, and five things you can do about it without starting over.
Marketing Trends: Week of June 15, 2026
The top marketing and digital trends for the week of June 15, 2026 — covering Google's AI Overviews update, Gemini-powered ads from Google Marketing Live, the rise of shoppable video and social commerce, Cannes Lions 2026 heading into its opening week, and the shift toward social search and creator-led content.
Louisville Office Wall Art: Original Canvas Prints
Most Louisville offices have blank walls or generic stock prints that could hang in any city in the country. Neither one says anything about who you are. Original local photography on canvas costs less than you think, hangs in a day, and starts conversations that stock art never will.
LinkedIn Trends for Small Businesses 2026
If your LinkedIn posts are getting less reach than they used to, you are not imagining it. The platform replaced its entire algorithm with an AI called 360Brew and the numbers dropped across the board. Here is what actually moved the needle in 2026 and three specific things a small business owner can do this week.
What Is Generative Engine Optimization in 2026?
Most small business owners have never heard of GEO. But the ones who figure it out in the next six months are going to have a real edge. Here is what generative engine optimization actually is, why AI tools pick certain sources over others, and what a small business can do about it without hiring a team.
5 Marketing Shifts This Week Small Business Owners Need to See
Google AI updates, ChatGPT ads, Meta beating Google, agentic advertising, and the AI attribution gap. The five marketing shifts from the week of June 8 that small businesses need to understand."
What a Louisville Digital Marketing Consultant Does That an Agency Can't
Most Louisville small businesses that contact me have already been through an agency. Sometimes two. Here is why a senior consultant does things differently, and what that actually looks like in practice.
GEO vs SEO: What Small Businesses Need to Know
Most small business owners have heard of SEO. GEO is newer and a lot of people are not sure if it applies to them. Here is the plain-language version of what both mean, where they overlap, and what a Louisville small business actually does to win on both.
Marketing Trends: Week of June 1, 2026
The top marketing trends for the week of June 1, 2026: Google's May Core Update reshapes AI search rankings, ChatGPT opens self-serve ads, Meta surpasses Google in ad revenue, Google Marketing Live launches agentic advertising tools, and a critical AI attribution tracking gap emerges.
Best Father's Day Gifts Louisville 2026
Louisville-specific Father's Day gift ideas for 2026 from someone who actually lives here. No Amazon filler. Including a 30% off sale on original canvas prints through June 21 with promo code FD26.
The Google vs. AI Citation Gap: What Marketers Miss
Top Google rankings no longer guarantee AI visibility. Here's what the data says about the growing citation gap -- and how to close it.
5 Marketing Trends: Week of May 25, 2026
Google just redesigned search for the first time in 25 years. Publicis dropped $2.5 billion on a data platform. TikTok Shop is closing in on $23 billion in US sales. This week's five trends have real implications for how your brand shows up and converts.
How to Choose a Digital Marketing Agency in Louisville (And What Most Get Wrong)
Louisville has no shortage of digital marketing agencies. Knowing how to evaluate them before you commit budget is where most businesses get it wrong.