B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
How to Build a GEO Content Cluster for AI Citations
I built a GEO content cluster on this site to prove the method works. It now holds position 1 for "how does geo work" and has two queries in the top 5 with AI Overview citations. Here is exactly how I did it and how a small business can copy the process.
Marketing Trends Aug 3, 2026: AI Search & Social Shifts
Five trends for the week of August 3: ChatGPT's grip on AI traffic, Google AI Overviews, new ways to measure AI visibility, and Instagram and TikTok shifts.
Marketing Trends July 27: ChatGPT Ads Go Live
ChatGPT ads just opened to any business with a credit card. That, plus four more shifts every local business owner should know this week.
5 Marketing & Digital Trends: Week of July 20, 2026
Google is generating images inside AI Overviews. AI Mode runs ads on nearly a third of commercial queries. And buying that ad slot will not get you cited. Here are the five trends that matter this week.
July 2026 Marketing Trends: AI Search, TikTok & Data
Google's June spam update, AI chatbots taking over discovery, TikTok's AI voice ban, and first-party data. Five trends shaping how your business gets found this week.
What Is GEO and How Does It Work? A 2026 Guide
Most articles about GEO tell you what to do. This one explains why it works mechanically, what actually happens inside the AI when it decides who to cite, and what that means for a small business trying to show up in ChatGPT and Google AI Overviews.
How to Get Cited in ChatGPT and AI Search in 2026
Getting cited by ChatGPT, Perplexity, and Google AI Overviews is not random. There are specific things that make AI tools trust your content enough to reference it. Here is what they are and how a small business actually implements them without a technical team.
Why Louisville Small Businesses Are Invisible Online
Having a website does not mean people can find you. Most Louisville small businesses are buried in search results or missing from AI answers entirely, and they do not know why. Here is the honest version of what is happening and what actually fixes it.
The Google vs. AI Citation Gap: What Marketers Miss
Top Google rankings no longer guarantee AI visibility. Here's what the data says about the growing citation gap -- and how to close it.
Why AI Overviews Are Killing Your Traffic (And How to Fix It)
Google AI Overviews are answering your buyers' questions before they ever reach your site. Here's why organic traffic is down even when rankings hold, and what to do about it.