B2The7 News & Blog
Marketing Insights & Trends
The B2The7 News & Blog is where Louisville-based marketing strategist Bernie Fussenegger shares weekly insights on digital marketing, SEO, AI search, social media strategy, and marketing trends that help businesses grow smarter and faster. With 25+ years of experience including senior roles at Papa John's and Confluent Health, Bernie publishes practical, data-driven articles every week covering what's actually moving in marketing right now — from Generative Engine Optimization and Google algorithm updates to lifecycle marketing, local SEO, and content strategy. Browse the latest posts below or subscribe to the weekly Trend Brief newsletter to get these insights delivered to your inbox.
Discover the latest insights, strategies, and trends with the B2The7 News & Blog—your resource for actionable digital marketing tips, SEO strategies, and AI-driven marketing insights. We cover everything from social media marketing and content optimization to brand growth tactics that help businesses increase visibility, engagement, and conversions. Each article is crafted to provide practical, data-driven takeaways you can implement right away. Whether you’re looking to improve your search rankings, strengthen your digital presence, or stay ahead of emerging marketing trends, our blog gives you the tools and knowledge to grow smarter and faster.
5 Marketing Trends: Week of September 14, 2026
ChatGPT changed how it picks sources, Meta settled teen claims for 18B, Reddit opened AI Max ads to all, LinkedIn reranked comments, and TikTok signed Disney. Here is what each one means for your business.
Marketing Trends September 2026: AI Max, Meta & Gemini
Four platform changes hit in the first week of September and most small businesses missed all of them. Google migrated Search campaigns to AI Max automatically, Meta removed placement exclusions, Assistant became Gemini, and new research showed an 86% drop in ChatGPT citing Reddit. Here is the plain-language breakdown and what to do this week.
5 Marketing Trends: Week of September 7, 2026
Five marketing moves for the week of September 7: two AI search shifts, an ad deadline, a feed sunset, and holiday shoppers turning to AI.
5 Marketing Trends: Week of August 31, 2026
The five marketing trends small business owners need for the week of August 31, 2026, with what changed and exactly what to do about each one.
Marketing Trends Aug 24: Local AI, Google Ads & Reddit
The AI shift is going local this week. Google Ads absorbs Local Services Ads, Yelp booking lands inside ChatGPT, Reddit still rules AI answers, and posting less can grow your brand. Five moves for busy owners.
Marketing Trends Aug 17, 2026: AI Search & Social
The 5 marketing trends for the week of August 17, 2026: Search Console social tracking, Yelp in ChatGPT, ChatGPT ads, Meta WhatsApp selling, and authentic video.
5 Marketing Trends: Week of August 10, 2026
Disney arms TikTok creators, 75% call marketing irrelevant, AI agents pick products, AI Overviews eat clicks, and Pinterest says holidays start in September.